Brooks x 530 Run - Our First Event

October 05, 2026.

ONE COMMUNITY. ONE RUN. ONE NEW PARTNERSHIP.

On Sunday 4 October, Brooks and 530 Run Club kicked off their new partnership the best way we know how: with a run.

More than 50 runners joined us on Dubai’s Kite Beach for an early 5K, a stretch and a well-earned breakfast.

RUNNING TOGETHER

The morning started at 6:00 AM at BookHero Café, our meeting point for the day.

After receiving their exclusive Brooks x 530 Run event T-shirts, runners gathered for a quick briefing before splitting into three groups for a 5K run along Kite Beach.

And then we were off. More than 50 runners moving together along the Dubai coastline, wearing Brooks and 530 Run shirts, carrying flags and bringing an incredible energy to the beach.

It wasn't about pace. It wasn't about competition. It was about running together.

GOOD RUNS. GOOD FOOD. GOOD PEOPLE.

After the run, a yoga session helped everyone loosen up before breakfast on the BookHero terrace: fresh coffee, juices, fruit and avocado and egg toast.

Plates emptied, conversations kept going, and plenty of new running buddies swapped numbers.

A PARTNERSHIP BUILT AROUND COMMUNITY

This run marks the start of something bigger between Brooks Middle East and 530 Run Club. We share a simple belief: running should be open to everyone, social and, above all, fun.

Expect more runs, more ways to move and more mornings like this one across the UAE.

RUN TO BARCELONA

And the morning didn't end with breakfast.

Among everyone who joined the event, we launched a special competition with an unforgettable prize: a race entry and one night's hotel stay in Barcelona for the Barcelona Marathon on February 14th, 2027, organised by Brooks.

To enter, participants simply need to share their favourite moment from the event and use #Brooks530Run.

The most original post created by one of the event participants will win the prize. Your next run could take you all the way to Barcelona.

THIS IS JUST THE BEGINNING!

We ran. We stretched. We ate. We laughed. Thanks to everyone who came out, to 530 Run Club for leading the way and to BookHero Café for hosting us.

See you at the next one. Until then, Run Happy.

BROOKS x 530 RUN